Corporate Event Planning & Execution

01 — Context

Corporate events required the coordination of business objectives, client expectations, venue operations, vendor agreements, staffing, schedules, budgets, event production, and live execution. Each event involved multiple external and internal parties that had to be aligned before the event could be delivered successfully.

02 — Business Need

Clients needed an event-management partner that could translate an event concept or business objective into an executable plan. This required identifying operational requirements, coordinating third parties, controlling spending against approved budgets, maintaining schedules, and resolving issues before and during live delivery.

03 — Role

Broadus served as Event Project Manager and worked directly with the Chief Executive Officer to execute both creative and business objectives. His role combined project planning, vendor management, financial tracking, logistics, staffing coordination, client communication, and on-site event leadership.

04 — Executive Collaboration

Broadus worked directly with the company Chief Executive Officer throughout planning and execution. This required translating executive direction into schedules, vendor requirements, budget decisions, staffing plans, and operational actions while maintaining visibility into progress, risks, and changes.

05 — Event Planning

• Translated client and executive objectives into actionable event plans.
• Developed timelines and coordinated key milestones.
• Supported venue selection and venue-related logistics.
• Developed and maintained run-of-show schedules.
• Coordinated staffing, setup, breakdown, and on-site responsibilities.
• Tracked dependencies that could affect event readiness.
• Adjusted plans when client, vendor, or venue conditions changed.

06 — Venue Management

Broadus coordinated with venues around scheduling, access, setup requirements, operating restrictions, event logistics, staffing needs, and timing. Venue readiness was treated as a project dependency rather than a standalone booking task.

07 — Vendor Management

• Identified and coordinated vendors based on event needs.
• Managed vendor communications throughout planning.
• Supported contract negotiation and vendor agreement review.
• Tracked vendor deliverables, timelines, and obligations.
• Coordinated vendor access, setup, and on-site requirements.
• Resolved vendor issues and escalated concerns when necessary.
• Maintained alignment between vendors, venue teams, clients, and event staff.

08 — Contract Management

Broadus managed vendor contract activity connected to event delivery. This involved reviewing requirements, coordinating terms and expectations, tracking vendor commitments, and ensuring contracted services remained aligned with the event plan and approved spending.

09 — Budget Management

Broadus tracked spending against approved event budgets exceeding $100,000. His responsibility was to maintain visibility into committed and actual costs, support vendor and purchasing decisions, and ensure that event spending remained aligned with approved financial parameters. This does not imply ownership of the company's overall budget.

10 — Financial Tracking

• Tracked vendor costs and event expenses.
• Compared planned spending with approved event budgets.
• Monitored cost changes during the planning process.
• Provided spending visibility to support management decisions.
• Helped identify areas where changes could affect the event budget.
• Supported post-event review of event-related spending where applicable.

11 — Client Coordination

Broadus communicated directly with clients and event stakeholders to understand expectations, clarify requirements, communicate progress, address changes, and help ensure the final event reflected agreed-upon objectives.

12 — Staffing & Resource Coordination

Event delivery required the right people to be in the right place at the right time. Broadus coordinated staffing requirements, responsibilities, setup and teardown activity, and event-day coverage so operational responsibilities were clearly assigned.

13 — Run of Show

Broadus developed and supported detailed run-of-show planning to sequence event activity, vendor timing, staffing responsibilities, client moments, setup requirements, transitions, and breakdown. The run of show functioned as the operating plan for live execution.

14 — Live Event Operations

During live events, Broadus shifted from planning into real-time operational management. He monitored vendor and staff activity, handled schedule changes, resolved issues, coordinated with clients and venue teams, and made decisions required to keep the event moving.

15 — Real-Time Problem Solving

Live events create issues that cannot always be predicted in advance. Broadus had to assess problems quickly, determine the operational impact, coordinate the appropriate people, and implement practical solutions without unnecessarily disrupting the client or attendee experience.

16 — Risk / Constraints

• Fixed event dates and limited schedule flexibility.
• Vendor and venue dependencies.
• Approved spending limits.
• Contract and delivery requirements.
• Staffing readiness.
• Last-minute client or production changes.
• Real-time operational problems during live delivery.
• Multiple parties working under different responsibilities and timelines.

17 — Operating Approach

Broadus treated each event as a project with defined scope, milestones, dependencies, budgets, vendors, stakeholders, and deadlines. He organized work before the event, maintained visibility into readiness, and then transitioned into live execution and issue management on event day.

18 — Concurrent Demands

This professional experience occurred while Broadus was also competing as a full-time Division I football player at Howard University on full athletic scholarship. His schedule required him to balance academic coursework, team meetings, strength and conditioning, practices, travel, competition, and the demands of a client-facing professional role.

19 — Academic Performance

While managing both Division I athletics and professional event responsibilities, Broadus maintained a GPA above 3.0 in the Howard University School of Business. The combination required disciplined scheduling, prioritization, preparation, and consistent performance across environments with very different expectations.

20 — Time Management

Balancing professional work with the demands of Division I football required Broadus to plan around practices, travel, games, coursework, client needs, and event deadlines. This experience strengthened his ability to manage competing priorities and remain accountable when available time was limited.

21 — Performance Under Pressure

Both competitive athletics and live corporate event delivery required execution under pressure. In each environment, preparation mattered, deadlines were fixed, team coordination was essential, and unexpected problems had to be addressed without losing focus on the broader objective.

22 — Outcome

Broadus supported corporate events from initial planning through live execution, coordinating venues, vendors, contracts, approved event budgets exceeding $100,000, staffing, schedules, clients, and operational delivery. Specific event names, attendance, revenue, and client information are not claimed or disclosed without approval.

23 — Why This Experience Matters

This role represents an early example of Broadus operating in a professional project-management environment with direct executive exposure, client responsibilities, financial accountability, vendors, contracts, and live operational risk. Managing those responsibilities while competing as a Division I scholarship athlete and maintaining strong academic standing demonstrates the discipline, workload management, adaptability, and composure that would later carry into technology, healthcare, procurement, and enterprise project work.

24 — Capabilities Demonstrated

Corporate event project management, executive collaboration, client management, vendor management, contract coordination, six-figure budget tracking, scheduling, resource planning, run-of-show development, live operations, risk management, real-time problem solving, stakeholder communication, time management, and execution under pressure.